MEDIA RELEASE : New marketing campaign to entice international tourists

Senator for the ACT Zed Seselja said the people and businesses of Canberra would welcome back international tourists enticed to Australia by a new $40 million marketing campaign launched this week.

Tourism Australia has launched an advertising blitz to promote Australia to international audiences following the announcement that the borders will reopen on 21 February.

Come and Say G’Day - Don’t Go Small. Go Australia will run in Western markets including Germany, France, Italy, and Canada as well as the USA and UK. The existing Come and Say G’Day - Australia is Yours to Explore, which launched in Singapore ahead of its reopening, will be rolled out in markets in Asia such as India, Malaysia, Indonesia, the Republic of Korea, Japan and Greater China as travel reopens.

Senator Seselja said Canberrans were looking forward to welcoming back international tourists.

“We love to share our wonderful city with visitors, and we have missed international tourists over the last two years,” Senator Seselja said.

“This marketing campaign will remind travellers around the world of the full range of incredible experiences that await them Down Under, and it will hopefully encourage more visitors to experience all we have to offer here in the nation’s capital.

“This new campaign is just the first step in a long-term strategy to restart tourism to Australia, with further investment in tourism marketing campaigns internationally to come in the second half of the year.

“We want tourists who come here to ‘go big’ and enjoy as many experiences as possible, from the Australian War Memorial, a hot air balloon over the city at sunrise, the National Zoo, learn more about our history at the National Museum, explore the centre of Australian democracy at Parliament House and the Museum of Australia Democracy, enjoy a hike in nature, the list of things to do and see is endless!”

“Tourists support local jobs and businesses, and tourism will be an important part of Australia’s economic recovery from COVID-19.”



Senator for the Australian Capital Territory